Target Audience

Target Audience

The target audience for Pete’s Struggle is 4 years old and above, it is aimed at younger children but some of the themes may be understood by older children / adults. Children may like it because of the use of slapstick violence. Our target market is families with young children; this is because the children can relate to Pete when being ignored, when they are being ignored by their parents. The adults can relate to Pete as an annoying child that doesn’t go away, this makes them either feel sympathy for Pete or makes them feel better about themselves because they are not the only parents that neglect their children. We are aiming this at both genders, even though Pete is a male character.

As for my individual work, I:

·        Provided props – a blanket to wrap Pete up in when he is a baby.

·        Acted – in the scene where the Mother and Father find Pete at the door.

·        Came up with part of the original idea – an intertextual reference with Back to the Future right at the start where there is a panning shot from left to right of the clocks. We are using a panning shot of family photos.

·        Thought of some shots and camera techniques to use in the film  

·        Posted relevant articles to the blog.